We Pledge to endeavor to enhance and enable the status of the photographic profession by maintaining a dignity of manner in our behavior, in the presentation of our photography and photography services and in all other forms of public contact.

We Pledge to observe the highest standard of honesty in all our transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions, and misleading terms or claims.

We Pledge to at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply our best efforts on behalf of the public, and to play our part in raising the general standard of photographic craftsmanship.

We Pledge to show a friendly spirit of cooperation with our fellow professional photographers and assist them whenever possible should they be in trouble or difficulty.

We Pledge to at all times avoid the use of unfair competitive practices.

We Pledge to assist and give freely of our knowledge and talent to members of our profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards.